没人写的评论

我最近想买一个新手机，看了一个网站，那个手机有五百条评论，都说很好，写得也很详细，我觉得应该没问题吧？

Recently I want to buy a new phone. I looked at a website, and under that phone there are five hundred reviews, all saying it's great, written in a lot of detail too. I think it should be fine, right?

你知道吗，我昨天看新闻说，很多网站上的评论其实不是顾客自己写的，是人工智能生成的。你觉得这五百条真的是顾客写的吗？

Do you know, I saw in the news yesterday that a lot of website reviews actually aren't written by customers themselves, they're generated by artificial intelligence. Do you really think those five hundred were written by customers?

什么？评论也能生成？那我们平时看的这些东西，是不是都不能相信了？

What? Reviews can be generated too? So can none of the things we normally look at be trusted anymore?

我看了看，发现真的是这样。有公司专门用人工智能生成好评，让产品看起来很受欢迎，其实一个顾客都没有真正用过。

I looked into it, and it's really true. Some companies specifically use artificial intelligence to generate glowing reviews, making the product look popular, when actually not a single customer has genuinely used it.

可是，如果那个产品真的好用，质量也不错，就算评论是生成的，结果不也是一样的吗？我也没有被骗，买到的还是一个好产品。

But if that product really works well and the quality is good, does it really matter that the reviews were generated? The result is the same either way, isn't it? I wasn't tricked either. What I bought is still a good product.

这就是我不同意的地方。就算产品是真的好，公司故意让你以为这是五百个顾客自己写的话，这就是骗人，应该被禁止。

That's exactly where I disagree. Even if the product really is good, the company deliberately made you believe these are the words of five hundred customers who wrote them themselves. That itself is lying to people, and it should be banned.

我明白你的意思，可是现在谁会完全相信网上的评论呢？我自己买东西的时候，一般也不是只看评论就决定，我会自己试一试，或者问问朋友的看法。评论从来都不是最后的判断。

I understand what you mean, but who fully trusts online reviews these days anyway? When I buy things myself, I usually don't decide based on reviews alone. I try it myself, or ask friends what they think. Reviews were never the final judgment.

你能这样做，是因为你有时间，也有这个习惯。但不是每个人买东西以前都会自己试一试，很多人就是因为没有时间调查，才需要相信评论。评论被骗了，最后受影响的还是那些没有时间的人。

You can do that because you have the time and the habit of doing it. But not everyone tries things themselves before buying. A lot of people trust reviews precisely because they don't have time to look into it. When reviews get faked, the people who end up affected are exactly the ones with no time.

这确实是真的，我没想到这一点。不过，如果网站说清楚，这些评论里有一部分是人工智能生成的总结，不是每一条都是真人写的，你还会觉得这是骗人吗？

That's actually true, I hadn't thought of that. But if the website said clearly that some of these reviews are AI-generated summaries, not all written by real people, would you still think that's lying?

那样我就不会觉得是骗人了，因为你自己知道你看到的是什么。问题是它们从来没有告诉过顾客，让顾客以为每一条评论都是真的顾客写的。这才是最让我生气的地方。

In that case I wouldn't think it's lying, because you'd know what you were looking at yourself. The problem is they never told customers that. They let customers believe every single review was written by a real customer. That's the part that makes me angriest.

那我们的看法其实差不多，只不过你更关心这是不是骗人，我更关心产品到底好不好用。这个手机，我还是打算买。

So our views are actually pretty close. It's just that you care more about whether it's lying, and I care more about whether the product actually works well. This phone, I still plan to buy it.

买可以，但是希望你以后自己判断的时候，也想一想，那五百条评论里，到底有几条是真的。

Buying it is fine. But I hope that next time you judge for yourself, you'll also think about how many of those five hundred reviews are actually real.